FINDING YOURSELF AT SUNDANCE: PROXFINITY DEBUTS THE CUE 2.O

By Lisa Carrel, Co-founder and CEO

After an intense 18-month development journey, we’re beyond proud to roll out the new CUE 2.0 - our very latest smart badge, the first true wearable for business. 

(We’ll debut it during the inaugural Haute House event happening during this year’s Sundance Film Festival on January 26th, 2020 at Wasatch Brew Pub on Main Street in Park City, from 6-9 pm.) 

The CUE 2.0 is a major milestone for us as a young, high-growth company looking to make a new kind of tech-driven impact on the way people get business done in person. 

If you’re attending an event that’s critical for your business or your career….and you’re not sure who to talk to, or not sure of yourself in a crowd of strangers? Then Proxfinity and the CUE represent a human-centered kind of business technology that gets you off a screen, into the real world, and engaged - all while accumulating data that will make you more productive after an event as well as during it.

TURN NOT WORKING INTO NETWORKING

We started Proxfinity for the simple but powerful reason, that an incredible amount of time and energy is wasted during in-person business events. Unless you’re lucky or a serious extrovert, people at networking events talk mostly to people they already know, if they talk at all - since they might also be nose-down in a smartphone. 

That’s unsatisfying, especially in a world where more and more research and experience suggests that social media, for all its ability to link us, doesn’t foster or support real, human connections. The plain fact is, making a good connection, especially a business one, is hard.

That’s why we invented social hardware and the CUE 1.0 - smart badges connected to a SaaS back-end that light up when you are 5-10 feet from someone who shares at least a few simple affinities. This kind of matching guarantees greater relevance for and ease of business interactions - without smartphones, apps, downloads or bracelets. 

THE CUE 2.0

The next-generation CUE 2.0 goes even further - it’s jam-packed with exciting features designed to elevate any event experience and make it more interactive and productive - including heat mapping, traffic and session tracking, live polling, and gaming. And we’ve improved the form factor too - the CUE 2.0 is smaller than a smartphone and lighter than a pad of sticky notes for convenient wearing. 

Most notably, we’ve added a high-resolution, e-book-style screen powered by an accelerometer. When your badge flashes with a match, you can lift it up and the screen rotates, showing you who you’ve synced with. Simply dropping the badge back to hang on its lanyard then lets your match see their name/themselves.

As always, the CUE 2.0 is download free, retains three days of battery life and works with our backend SaaS platform to cultivate data and insights that clients can use to extend and grow the event connections long after the event is over - whether it’s enabling collaboration, supporting culture, driving sales or promoting innovation. And now, companies can brand and reprogram the badges to customize them for their needs.

IF YOU FIND YOURSELF AT SUNDANCE

It was only fair for us to give CUE 2.0 an appropriate debut - and so we’re beyond excited to launch it during the first ever Haute House event happening during this year’s Sundance Film Festival. 

As part of this unique experience, we’ve partnered with other companies that know the value of authentic, human connection as well as we do, and we are jazzed to host alongside professional deliverers of true experiences like Haute Companies, Cambio and Soundings Connect at a gathering that celebrates in-person connections vital to the future of business and events. 

The Proxfinity team worked incredibly hard to bring a new set of social-but-data-driven capabilities to our wearable platform right at the start of 2020. 

So if you want to find yourself - by seeing your name on a match’s smart badge - feel free to contact us and get a CUE. We’ll help you take charge of your professional surroundings in new and exciting ways.

Whether you’re an organizer or a participant, Proxfinity makes your event more fun, more productive and more human.