Case Study: Global XYZ Pharma
About Global Pharma Commercial Operations Forum
Global Pharma brought together 150 of their employees to educate them on the latest trends in Commercial Operations while also providing them with networking opportunities with other colleagues finding out the strengths and challenges of working with Global Pharma.
Business Challenge
Global Pharma wanted to keep their employees engaged in networking throughout the entire event, giving their participants more chances to make a positive and mutually beneficial connections within the company.
Proxfinity Activation
We ran two separate activations in the same day of the conference. The morning activation facilitated networking via business topics. The second activation was led by hobby and personal topics such as where have you traveled to and where would you like to go. Participants connected on both business related and lifestyle questions to inspire new conversations throughout the event.
Results, Proxfinity Performance
1426 total connections
65 Bullseye connections (All 4 affinities in common)
14+ connections/ participant
55% more connectivity than if they had not used the platform
Business icebreaker: With just 1 hour of use 150 employees made…
Cocktail hour networking: With just 1 hour of use 100 employees made…
764 total connections
58 Bullseye connections (All 4 affinities in common)
9+ connections/ participant
53% more connectivity than if they had not used the platform